Shinola’s New Watch Line Detrola is Decidedly Playful

Shinola wants you to know how hip they are, and with Detrola, their new line of watches, it's clear they’ve done their homework. Cool enough to wear to a trendy party, but accessible enough to wear out to a casual lunch, these watches are an exciting new addition to the brand, allowing consumers to decide which watch best represents them. 

Detrola’s tagline “The Official Watch of Something,” is both cheeky and irreverent enough to show how with-it the world-class watch and leather goods company is. Their legacy remains intact with the brand new line, showcasing a more playful side of the brand.